CASE STUDY
Fresco Golf
Visual Content & Brand Development
WorkPodium - Visual Campaigns & Content Production
Creating a consistent and elevated visual identity through photography and video production for a modern golf brand.
Role: Creative Direction, Photography, Video Production, Scriptwriting, Casting & Production.
The Client
Fresco Golf is a modern golf brand focused on delivering a refined and stylish approach to the sport, blending performance with a contemporary lifestyle aesthetic. The brand’s communication needed to reflect not only the product itself, but also the experience and identity associated with modern golf culture.
The Challenge
The project required building a consistent and elevated visual language while producing content across different environments and formats.
Key challenges included:
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casting talent that authentically represented the brand
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scouting and coordinating locations across New York and Connecticut
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balancing studio and lifestyle content
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maintaining a cohesive visual identity across all platforms
In addition, the work demanded a long-term approach, ensuring that all content produced over time remained visually aligned and strategically consistent.
The Strategy
The creative direction focused on positioning Fresco Golf as a modern, lifestyle-driven brand, rather than just a traditional golf company.
Key pillars included:
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combining studio precision with real-world lifestyle moments
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showcasing the product both on and off the golf course
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creating a consistent visual tone that feels clean, elegant, and contemporary
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developing content that works seamlessly across social media and website environments
